What is MMAA?

The Metro Memphis Attractions Association is a professional organization that celebrates and supports the world class attractions community in the Greater Memphis, TN,  area. 

With monthly networking meetings, educational opportunities, and statewide hospitality and tourism updates, membership in the MMAA is a valuable tool for attractions, hospitality entities, and service providers to the industry.

Learn more about our members, consider joining us, and follow us on Facebook and Instagram!

Upcoming events


  • April 26, 2022 3:42 PM | Shirley Davis Conner (Administrator)
    by Kim Halyak

    The 7th Annual Cooper-Young Garden Walk is May 21-22, 2022, from 9-4pm. Our 2-day event showcases 100+ imaginative, diverse gardens to tour, 23 educational booths, 23 garden vendors, and 5 musicians. Attendees can visit for a few hours or see all the gardens over the weekend.

    Visitors love our garden walk not only because of Cooper-Young's quirky, eclectic gardens but because of its unique location in the heart of Midtown Memphis, home to historic architecture, robust community pride, trendy shops, thriving restaurants, diversity, art, and culture.

    After taking in the gardens (self-guided tour), visitors can nourish themselves at Cooper-Young's 25 award winning restaurants and breweries, many which will offer discounts to our garden walk attendees.

    Visitors can walk, bike, drive or take the Backbeat Tour shuttle to the gardens along tree-lined streets, now a nationally registered arboretum.  It's easy to experience what is fast becoming the best and largest urban garden walk in the South.

    Tickets and information here: https://www.cooperyounggardenclub.org/store/

Our members

The mission of the Metro Memphis Attractions Association is the betterment, growth and development of attractions within the Mid-South region's tourism industry.

Meet Executive Director Shirley Davis Conner

Shirley Davis Conner has proudly served as MMAA's Executive Director since October 2020.   A native Memphian, Shirley has been in the Memphis hospitality industry since college, although she's not saying exactly how long ago that was!  After starting out as a front desk clerk at a local hotel, she moved into reservations and then on to hotel sales before spending 28 years with Graceland, Home of Elvis Presley.  Shirley loves to travel and is always happy to have the opportunity to promote the entire Mid-South region and specifically MMAA members, wherever she roams.      

Have a question for Shirley?  Send her an email at MMAAnews@gmail.com.

2022 MMAA Board of Directors

President: Michael Todd, America's Incredible Pizza Company

Immediate Past President: Kim Terrell, DeSoto County Tourism

Vice President: Ashley Carver, City of Collierville

Secretary: Meagan May, Backbeat Tours

Treasurer: Lori Huffstutler, The Guesthouse at Graceland

Member at Large: Nick Harmeier, Memphis Zoo

Member at Large: John Paciera, Travel Host of Memphis

Member at Large: Kelly Woods, Graceland

Tennessee Department of Tourist Development Appointee: Marty Marbry 

Memphis Tourism Appointee: Alex Shansky

Soul of Memphis by Kelvin Baldwin

Hear from our Members:

"Through my involvement in MMAA over the past 25 years, I have gained a countless number of tourism industry friends and have built professional relationships that would not have been possible without MMAA."

 - Michael Todd, America's Incredible Pizza Company

"As someone who entered the tourism/hospitality industry having had no previous experience, and then moving quickly into a management role within the industry, MMAA has helped me learn the ins and outs of the business and introduced me to people who have become not only invaluable colleagues, but also great friends! The monthly meetings cover topics that help us all keep our fingers on the pulse of Memphis tourism and global tourism as a whole. "

- Meagan May, Backbeat Tours

"The MMAA has been a tremendous avenue to network with the decision makers in the tourism industry in Memphis.  The informative monthly meetings and timely insider updates have helped me build my business as well as forecast future opportunities."           

- Dena Ferrell Nance, Entretech Solutions

Copyright 2022 by Entretech Solutions for Metro Memphis Attractions Association.
MMAA is a 501(c)6 non-profit organization. P.O. Box 2162, Memphis, TN  38101.  Email:  MMAAnews@Gmail.com

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